The Goal
Motivated Management is a small property management business founded in April 2025. Since then, the owner has seen steady success. The goal of this project was to create a brand that feels friendly, professional, and approachable—reflecting the values at the heart of the business.
The Exploration
For this project, I began by researching competing brands and studying the structure of effective brand guides. I also had my client complete a detailed questionnaire to better understand her vision. Before anything hit the screen, I invested time in thorough research, planning, and sketching to build a strong foundation for the design.
The Final Result
By the end of this project, Motivated Management’s brand truly came to life. The final deliverables included a logo, starter social media ads, stationery, a website, and a comprehensive style guide. According to the business’s audience, the brand has been well-received, and the company has continued to see steady success.
If you would like to see their website, please visit motivatedrentals.com.
