The Goal
The goal of this project was to redesign the annual report with an eye-catching look that would encourage readers to open it. Once inside, I aimed to balance serious and hopeful imagery — creating a visual tone that inspires action. The world needs our help, and this report highlights how WWF and its team are answering that call with purpose and impact.
The Exploration
The images shown are a few examples that inspired my annual report design. While the content of the report is serious, I wanted the design to be visually engaging without diminishing the tone. Eye-catching design increases the chances of the report being read —and the more people who read it, the more likely they are to take action.
The Final Result
The slideshow below shows several spreads from my annual report design. I am proud of how this turned out and hopefully you feel like I accomplished my goal.
